Great ideas are at the heart of any successful business
Whether it’s your brand, a new design, a completely new product or the evolution of your existing products, your intellectual property rights give you key advantages over the competition. Managed properly, they can secure the long-term growth of your business. But the world of intellectual property is complex and requires time and skill to navigate successfully. How can you be sure that your ideas are free to pursue and are protected from your competitors?
We help convert your ideas into strategic business advantage
We go beyond technical and legal advice, and explore and meet your commercial needs. Operating as a seamless extension of your business, Cleveland’s attorneys work with you to realise the commercial opportunities that exist in the ideas you generate. Our teams work in partnership with you to gain a detailed understanding of your business goals – so you can continue developing your business secure in the knowledge your IP is in safe hands. By identifying and protecting your ideas within the context of your commercial objectives, we bring a unique energy to your business, allowing you to use more of your imagination and giving you the freedom to be a market leader.
The recent IPEC decision in Sofaworks has caused confusion around the question of genuine use of a mark in the EU and the threshold for retaining a CTM registration which is vulnerable to non-use revo..